Values

Easy Money: A sold house. I didn't say I'd sell it. If someone wants it, they will buy. No one wants to live in MJ's mausoleum nor do they want to live in the swamp with Shrek. Let's be real.

Social Media: helpful and hurtful mainly for its intimate connection with clients and others even if at a distance. Can be helpful if not overused or your process set out for the masses.

Value: The value people attach to something determines if they will want it. Where are the priorities? If it's getting a house sold etc. these are very real. Affording another place to live, watching Netflix, drinking red wing with the feet on the sofa, providing for their family, having happy kids, or taking a nice bubble bath while looking forward to a date is also things people value. Some of them are valued more at different times.

Working Your Dream: problem is most people wish to work their dream, for example surfing. It's a passion, sure, but what when you're working it and it has turned into a job. We all have jobs and obviously not all of them are liked otherwise they wouldn't be looking elsewhere, would they? It can be done, but not without creation. So is it your vision, your passion, or simply a ministry you chose so you may be used of God? This process of creation leads to what is known by many as "the hustle." Business cards, ads, online presence, content creation, marketing, and presence all occur. This is not what I wish to be doing. It has low cap rates with mixed chances of success.

What makes you valuable is also what makes you marketable. Your pain and your struggle and your victories are what make you able to go change your client and make them. It's not always about the market but rather the people who make it.

What I am: Realtor. Someone engaged in an ethical profession who helps people in the housing market and not just anyone. I work with the sellers. I could find buyers, but I like sellers. Buyers are more complex with all sorts of things they want and these are not always simple.

Values for Clients:

1. Self

2. Family

3. Career

4. Success

5. Entertainment

6. Other secondary – these take desires and hide behind reality. If called or properly enticed these will emerge.

The Copy: Struggle puts away the copy where everyone wants to do as you do. Struggle cuts through the bull and puts the cattle back in the barn. Ads were meant to make you wish to take action rather than to copy the business person's ideas. If I marketed moonshine as Dr. Pepper I wouldn't have much luck with it, but if I sold a new thing, I'd have some luck and my own audience. This is the goal. Some may share the niche. Some may even share similar jobs, yet the results won't be the same, because if it were so easy, everyone would be doing it. People, like their clients, diversity to meet different expectations.

Types of Assistance: Done for you and done with you mixed. Clients need my help to navigate their way to a sold house. If they could do it themselves or with someone else, they'd have done so already. But at the same time, I'm specific in what I expect and in what I will do so that they also know what to expect from me.

Levels Up: Leveling up is kind of an abstract thing right now. We don't see loads of clients and no one wants to create Ponzi scheme trainings, even if they do make a lot of money. I'd like to earn more than average commission and no have to split it ten ways. How? How does one achieve this type of experience where someone will cut out everyone else to pay you for your time, talent, and expertise and how can this happen without me going to jail or making the clients mad. This it seems is the question of the day. Group coaching and online programs aren't everyone's dreams. If I have a good thing, I could start a one on one and nix the outsiders.

I don't prefer the rise into coaching and advising of clients. There's plenty of those about and they give advice for free at church every Sunday. So then, what creates value in what you do? To me, it's results that allow you to grow from something smaller like a few clients to having more and a larger audience.

If the projected target market does not want your concept, it doesn't mean throw it out, it's flawed. Try a different audience. Not everyone is equally critical or in need of having things done their way as they may seem and not all clients are intolerant to change.

Little Things: what is wrong with hauling the fridge or bringing the barbeque grill if that is your signature, part of what makes you unique. Your work stands out because of it. If you are a vampire and sleep in the fridge or a body hunter who keeps his kills there, this is part of who you are and what you do. The Addams Family is a prime example of this when none of the townspeople wanted unique houses and the multicolored monstrosities were in. Don't lose who you are in your own quest for what you think other people want or for what you in fact do not. Don't even settle for a look that you know will sell quickly but isn't in the client's best interest. Think of the simplest way to get there, both for you and your client. It isn't always the easiest presenting what you think they want, is it. Perhaps their budget, situation, or reality doesn't always measure up to yours. It's really not easy anymore. In fact, it's extremely difficult getting and keeping these people as clients. Yet when you do, rest assured, they'll be your friends for life.

A man's gift makes room for him and brings him before great men. This doesn't allow for copies. How to eliminate copies? What makes you unique and keeps your circle smaller. No one needs know what is your deal except that you are making money and progress.