Perceptions

Preconceived Images: These are gotten from wrong guides and wrong searches. This is a top way to lose clients. Don't be the alternative. Focus on being the exclusive. Because if there is a cheaper, better way they would have taken it already. They still might if you don't head them off. Be the first and only due to content and commitment to their success. If you don't you stand to lost a lot. So do they.

The idea that you have to not be your own audience is a myth. You are your own biggest success story just as it should be. Like I said, if you don't know the way by heart yourself, how can you show anyone else how to get there. For example, I chose to craft my best image. Sure, I need my own product. I'll be the first to tell anyone that. I've even got a book sitting in my office now for anyone who cares to look. It's all about how I followed my own model, took my medicine, and trusted I God to do the rest. It would be a grave mistake to cut him out of the equation. Not when he has done so much and all for you to be properly grateful. It's hardly too little to ask that you give credit where it's properly due. Sometimes I see people that don't want to nobody a shout out. If they've help you in some way, it sure wouldn't hurt to let anyone know. Come to think of it they aren't much different than you.

Business Model: I should be able to plug anything in here because I know exactly what people need, how to get there, and how to save the while doing it. It won't help to get stung along the ride like the tortoise of Greek myth. Either way, it has to work. It all starts from the same point, no matter what it is. People have the same basic needs the world over but few are willing to go the distance for them. You can get all sorts of great places by going together. But those alone never stood much of a chance. All types of things lie in wait to get them. It's my job to make sure that doesn't happen.

Why I unplugged social media. Like I said before, I'm going somewhere. I don't have time or energy to get to more than destination much less take anyone else with me as a business or a person. Think carefully about where you would like to go. Then plan accordingly. I haven't the time for drama, negativity, and feeling bad about myself. Never mind my lack of social presence. At least I'm going exactly where I want to go. Soon I will be ready as a business owner to lead the way or for others to follow.

Social media can be a wonderful tool used for bad or good. As with anything, it's important to use it wisely. Nobody's got time to be cleaning your blood and guts off the interwebs. They just don't. sometimes we have to do enough of that behind our clients as it is or else we have to empower them to be their own biggest difference in this life. Cause no one else is gonna care enough to do it with them. I mean nobody. Most people have the mindset to take their money and run. Few stay behind to genuinely follow through. Almost nobody will hold your hand, light the way, and see you through.

What I'm Doing: First, I have to remove the person I used to be that didn't have a clue. You really don't want your clients getting confused, do you? Worse still, they can confuse the old you with the guide which will get them and you nowhere. The other mistake is them not finding the way just as you at one time did.

Money isn't the only thing I want. Some of my clients won't pay me if they feel like I'm not worth very much. But if I keep asking for fees that reinforces an opposite image. At that point it doesn't matter what my marketings say. At the end of the day the clients pay me for the outcomes they want. Beautiful houses that bring them some profits without a whole lot of investment should be the key. I get paid, they get paid. No longer are they stuck in a dark and hopeless place. For instance, I have clients that don't mind paying top dollar not to be part of a Ray Dunn or Johanna Gaines design board. They want to get in, get the product, get results, and get out. If they don't feel confident of being able to do so right off the bat then they won't come. It might sound harsh, but some of your clients really do know what they want. Others like some of the product low-cost and free. Not too much for free though, otherwise you might as well be working for someone else and not for yourself. The low cost is important to making your clients a success. If I want low cost, I'll have to think carefully about the type of services I'll offer or even what I legally can. For some referrals might help. Still others will want to do it themselves. The same goes for higher cost services and the needs of specific clientele.

Some of this stuff can't be learned by merely taking a course or reading a book. I find I'm very much learning as I go. Every so often right as I'm about to quit, I'll do something called checking in. This makes sure I haven't lost any of my initial vision that started getting results. It also serves to confirm that I am indeed on the right path. More often than not I find I'm exactly where I'm supposed to be. The problem with the industry is their focus on the temporary. Buy the ad service for social media now and you'll get likes. That's great but it doesn't really help me figure out how to get where I'm going any faster. So what. I've got views and close to a million subscribers by now. But my channel was only ever about a dog. See both who I am, my story, the path itself, and even my clients have all been sacrificed for the end result. So, what was all that for?

Where is the market available? Try as you might, not everyone will support your vision. Hell, some won't even think you can win. Some will let you but want you to fit in. if you believe in yourself and what you've got enough, you won't give in. not if you've been there and know it is the only way. Then you'll find there's one of two choices. Either go in business for yourself or else fit into whatever host lets you in. neither one is necessarily a bad choice. It's just one to be made a little more carefully.

If you're still with me this far, congratulations. You've just got your first customer – you. As you will soon find some of your best and greatest work is often done on yourself before you can spread out to other people. Trust me, we're getting there.