Ethics

Is it honestly so hard to ask and receive help or are all the guides not really real. Sometimes also the help you seek may not be what is truly needed. Some people are only looking for someone to do for them. Our business does not cater to that. If it did, we would be targeting our business into other areas. Also recognizing when you aren't good at something is more than half the battle. More so is knowing when to ask for help.

Outreach: that's a technical term more often heard among religious organizations than in business. The problem is we all know of potential clients in the community who are struggling. Every community has them. Most corporate accounts neglect these because they often haven't anything to give. What a shame because those would profit from our services the most. Now I recognize it's a growing trend among certain types of business to do some reaching out. Certainly, I'm not advising doing something for nothing or letting out your business for free. But it might be a little politic to help those people out for free or at the very least for greatly reduced costs. Since I've been writing books, I get a number of thank yous from Africa every so often. Apparently, whatever they're doing is working and not so much for me. Yet how can I grudge it when over half my market is paid. Talk about living in the swamp. Some people really do, quite literally. In sum outreach is all about the clients and not so much the business.

Investment puts work in appropriate places around the right people to produce a desired result. This is why spiders are always found in king's palaces.

What sets you apart from everyone else? Why shouldn't people go visit Tom, Dick, Harry, and Jane? Why should people pick you? Cause you get results; you help them win? You create success from others stories or are you just another bill or chore to see? Are you tiring and on your way out? Find what sets you apart and make that number three.

The Mirror: We see ourselves in the mirror as we are today, right now. However, this is also where our past and future selves merge. What we did, who we were, what we forgot can reflect through time into the mirror of today to influence the picture of tomorrow or we can take action today to create a brighter future for ourselves tomorrow. This is how true memory, time, and effects are connected. This is also how you win those pesky planning meetings.

Mindset: the mind is like a warehouse. We store the things we wish to keep in boxes then pull them out often to look at the contents. However, the store capactity is finite. Therefore, be selective about what you choose to store for temporary or permanent retrieval. Thus, you can shape the clients focus and perspective with this knowledge. Most people choose to store everything unless you can shape their focus through the story you tell. How do you create success? You shape your client's story to an expected ending. You benefit. Everyone gets paid, goes home at the end of the day, and is happy.

Building Interest: I can get interest right now. It may not be the kind I want. It might be mockery at creepy building photos or for sale adds that sit except for negative views. The right kind of interest takes time. The right exposure. The right people. What I want is people to look and want it. See it as a viable option. Make moves to get it. Not respond with apathy, humor, and disgust. These produce a hard no go and get negative vibes flowing amongst the rest of the people.

I wish everything didn't all fit together neatly. I wish nothing made sense or could be figured out. I wish it was all random and without reason and before I'm done, my clients may wish that too.

In Thrall: The eyes are useless when the mind is blind. Cover your clients' eyes until they swim in the dark river where it is deep with firebrands being thrown by the onlookers. It's not done to destroy you but to carry you across. Cause them to drink deep of the cup of dread and of trembling. They will thank you for it for they too will be safely across and away from the dangers they left behind.

The offer: Let's offer people a small unreasonable gift. I bet they'd love it. Actually, let's not. They don't love things without reason, even given as gifts as we have already seen everywhere else. So, arsonlovers.com isn't the solution. Neither is a cereal convention nor a copy-cat convention either even though all of those would be effective and get results. So, we know what not to offer people. What then should we offer them? A house listing with a licensed realtor? Probably. An ethical representative? Certainly. A sponsoring brokerage? Kinda have to, don't I? They after all are my safety net for all things legal and if they don't like it, ain't no one gonna be happy. What I don't have to offer? Other representatives. Other realtors. If you want someone else, use them, by all means. We aren't interchangeable except when we are.

The Wrong Offer: If it was so simple everyone would do it. Everyone would be doing it. Therefore, the old business score of target and offer do not an easy money make. Just think of the wrong person in the niche making an offer. For instance, using OPM formulas to make a profit flipping is unethical.

How not to go to jail: Just because you can doesn't mean you should and don't knock the process. Certain things we can do would be considered fraud or at least highly unethical and borderline Ponzi schemish if the expected or unexpected results occur or if clients are merely unsatisfied.

Niche – people like me: Don't expect the clients to start flipping, hire someone, or you to start swinging their sledgehammer. I'm not contractor licensed nor do I desire to be. If they could've they would've already done it. I got into it out of necessity, but don't expect your clients to leave their couch, their families, and everything they love simply because you were so uncomfortable you did it. If they do, fine, but it's not the goal.